TO: YWCA Local Association Leaders
FROM: YWCA USA Development
DATE: April 14, 2015
SUBJECT: Deadline Extended - Purple Purse
Dear YWCA Leaders,
The Allstate Foundation has extended the application deadline for the Purple Purse to Wednesday, April 22, 2015.
If you participate in the Purple Purse Challenge, your local association will receive: ongoing fundraising and campaign support from The Allstate Foundation and CrowdRise; a package of promotional materials (including a limited edition purple purse designed by campaign ambassador Kerry Washington, Purple Purse charms, posters and more) to publicize the Challenge in their communities; and the chance to compete for $500,000 in prize funding offered by The Allstate Foundation.
If you would like to complete the online application, click here. To review the full RFP, click here. Please contact Madeline Halperin-Robinson of The Allstate Foundation directly with any questions about this project.
We look forward to supporting your Purple Purse Challenge efforts during Domestic Violence Awareness Month!
Sincerely,
YWCA USA Communications
#NationalCommunications