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TO: YWCA Local Association Leaders

FROM: YWCA USA Communications

DATE: May 4, 2015

SUBJECT: YWConnect: Monday May 11

Dear YWCA Leaders,

We are excited to present another YWConnect! These virtual discussions are a platform for local YWCA association leaders and YWCA USA staff to discuss significant initiatives that impact the entire YWCA movement. We hope to have leadership representation from all local associations on the call.

On Monday, May 11 at 4pm ET, you will hear the most recent updates regarding our Mission Impact Framework and brand audit and analysis. During the call, we will describe the unique way local association work connects to an overarching Mission Impact Framework. This framework is designed to illustrate our collective impact as a social justice organization. You will also see the latest iteration of the branding and messaging concepts, building from the information presented and feedback gathered during the April YWConnect.

Your participation is critical as we continue to work on these major national initiatives. Please RVSP now to attend; we encourage you to take the opportunity to participate in this and future YWConnect discussions.

Sincerely,

YWCA USA Communications