TO: YWCA Local Association Leaders
FROM: YWCA USA Communications
DATE: September 8, 2015
SUBJECT: YWCA USA Communications Updates
Dear YWCA Leaders,
As we prepare for our exciting YWCA Is On A Mission brand awareness campaign launch in January 2016, we are delighted to offer a Communications Training Suite to provide opportunities for capacity building in social media, earned media, messaging, and digital advocacy. Below you will find the full schedule.
In addition, we want to remind you to register for the upcoming YWConnect call on September 16th at 4PM ET. This call will give you a first look at the new YWCA brand toolkit and provide you with important details about the upcoming brand awareness campaign.
YWCA USA will hold two additional calls for local association communications staff members to help them incorporate our new brand collateral into their work. During these special communications calls, attendees will have the opportunity to share how their implementation of the brand materials and campaign planning is progressing, troubleshoot any challenges, and get assistance from YWCA USA Communications staff. These calls will be held on Tuesday October 20th and Tuesday November 3rd at 3PM ET.
Please ask your communications staff members to sign up here so that they may receive important communications reminders and mailings directly from the YWCA USA Communications Team.
Below you will find a full list of training opportunities provided by the YWCA USA Communications Team in partnership with turner4D:
Communications Training Suite
Social Media 101
9/28/15 3PM ET
This is an introductory training for local associations who are new to social media, struggling to find the time to participate, or need to increase engagement across platforms.
Register for this training.
Newsjacking: Keeping Your YWCA in the Media
10/6/15 3PM ET
As important direct service providers with a commitment to the YWCA’s social justice mission, YWCAs are primed to be issue experts and leaders in the community. In this webinar, you will learn how to contribute in meaningful ways to public dialogue on current events while promoting YWCA’s mission and programs.
Register for this training.
Digital Advocacy for State and Local Causes
10/15/15 3PM ET
Racial Justice and Civil Rights, Women and Girls’ Health and Safety, and Women and Girls’ Empowerment and Economic Advancement: YWCA’s new Mission Impact Framework provides so many avenues for YWCAs to make social and policy change on the state and local level as well as on federal policy with the national office. This training will give you the tips and tools you need to leverage your online presence for the greater good.
Register for this training.
Giving Impactful Interviews
11/17/15 3PM ET
With so many competing voices, it’s hard not to get lost in today’s media coverage. In this webinar, learn how to convey clear, concise, and engaging messages during television, radio, web, and print interviews.
Register for this training.
Writing Compelling Web Content
12/3/15 3PM ET
As busy nonprofits, we are often lucky just to get our websites updated on time. This training will help you learn to quickly craft compelling content for websites, blogs, and other relevant platforms.
Register for this training.
Social Media Events
12/15/15 3PM ET
Web-based events like Tweet Chats and Google Hangouts are great, low-cost ways to bring together important players, disseminate information, talk with stakeholders, and position yourself as a thought leader. Join this webinar to learn how to throw a successful social media event that keeps people coming back for more.
Register for this training.
We hope you will join us for these opportunities to learn, grow, and organize together as a national movement. If you have questions about any of these events, please contact communications@ywca.org.
Sincerely,
YWCA USA Communications
#NationalCommunications