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TO: YWCA Local Association Leaders

FROM: YWCA USA Communications

DATE: January 15, 2016

SUBJECT: Campaign Tools Inside!

Dear YWCA Leaders,

Our greatly anticipated brand awareness campaign – YWCA Is On A Mission – launches Monday, January 25. We know how eager many of you have been to use the new materials and we are glad to say that the time has almost come!

To help with your efforts to support and promote the brand awareness campaign, we’ve created a few promotional tools for you to use. These include:

• Press releases (both a sample release that you can “plug and play” by adding in your association information and a blank template)
• Talking points
• A pitch letter that can be sent to reporters
• A social media calendar with sample posts
• Updated media lists, with emails and phone numbers for reporters in your region
• Instructions for updating the logo on websites on the Sphere template
• Suggestions for updating the existing Sphere template with new brand elements
• Instructions for updating the signature in Gmail
• Homepage slider to point to the ywca.org campaign page

We hope that you find all of this information helpful. These items – and so much more – are also available on the brand center. Please note that if you have not yet downloaded Source Sans Pro and Avenir Next Heavy, the fonts in these documents may not appear as intended.

Please continue sending your brand questions to communications@ywca.org – we create tools based on your feedback! If you’d like to share your progress with us, please send photos and narrative to onamission@ywca.org or, better yet, tweet your photos to @YWCAUSA.

We look forward a robust and exciting launch to our brand awareness campaign in just ten short days!

Sincerely,

YWCA USA Communications