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YWCA Brand Story Toolkit
During Thursday's YWConnect, we unveiled our new brand story toolkit, designed with the help of GMMB.
The YWCA brand story (click this link and it will download) tells how we want others outside the organization to feel about YWCA and how they should feel about themselves when engaging with us.
Our brand story will help you:
If you have questions about how to use these tools, please contact YWCA USA Communications.
To access the brand story toolkit, click here. |
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YWCA University
RJ 101: Racial Justice Foundations
Ready to go back to school? Registration for RJ 101: Racial Justice Foundations is now open. Click here to register for the course.
This course is designed to help answer three basic questions from a YWCA perspective: "What is race?" "What is racism?" and "Why is racism so hard to eradicate?"
You must be a member of the YWCA USA Intranet to register for the course. If you have not yet joined our Intranet, your first YWCA University assignment is to click and follow these instructions. |
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Veterans Day is this Monday, November 11th
For nearly a century, YWCA has proudly supported members of the military and military families. YWCA’s military advocacy began during World War I when YWCA teamed up with other women’s groups to lobby for a female military corp., an effort that yielded the first Women’s Auxiliary Corps (WACS), founded in 1942 during World War II. YWCA was also one of six national organizations that launched the USO. Click here for more information. |
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SAVE THE DATES: Stand Against Racism 2020
On Monday, January 20, 2020, online registration will open for our annual Stand Against Racism campaign, which will be held April 23-26, 2020.
Once registered, Associations will gain access to the digital toolkit and receive details concerning programming and merchandise for Stand Against Racism.
As we gear up for both Stand Against Racism and the 2020 Census, we can’t stress enough the importance of civic engagement in racial justice work. Voting rights, Census participation, and civic engagement are, and have always been, core components of racial justice. As civil rights continue to be eroded for communities of color, it is more important than ever to support full access and engagement for marginalized communities, especially women and girls of color, in the political process. |
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Plan Your Census: #YWomenCount
Excited about Census engagement, but not sure how to get involved? Involved in the Census, but want to do more?
Join us next Wednesday, November 13, at 3 p.m. ET for our next in the series of census webinars: Creating your 2020 Census Plan. During this interactive webinar we will discuss how to get started with your census engagement and how to develop your strategies and tactics for your census plan. We will also release our Plan Your Census Guide.
Register now!
Catch up by watching or re-watching our Census 101 webinar and taking a look at our "Getting Started Guide."
Finally, we hope you will join the YWCA USA Census Community on the YWCA Intranet to get updates about census engagement opportunities. |
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We Need Your Help to Make our National Campaigns Even Stronger
Week Without Violence and Stand Against Racism are important weeks of action in communities across the country. For decades, YWCAs across the country have done issue education, advocated for legislative and policy changes, and engaged their communities around the vital issues of gender-based violence and eliminating racism. Now, YWCA USA wants to help you grow your impact to make our national campaigns even stronger. Help us make future national campaigns even better by filling out this brief 3-minute survey!
Did you participate in Week Without Violence? Don’t forget to register your Week Without Violence events so we can get the full scope of the entire national campaign! |
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Organize Your Butterflies Podcast: Landing Mentors, Growing Business
How can women be empowered within STEM? This episode of Organize Your Butterflies, featuring Leslie Cruz, founder and CEO of Million Women Mentors, and powered by the Coca Cola Foundation, focuses on the challenges that women face when entering the STEM sector, the belief gap between girls and boys, and why mentorship is so important to attracting and retaining women within STEM.
Click here to listen to this week's episode.
Subscribe to the Organize Your Butterflies Podcast:
APPLE PODCASTS | GOOGLE PLAY | STITCHER | SPOTIFY | TUNEIN | RSS |
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Sign on and Support the Family Act
The Family and Medical Insurance Leave (FAMILY) Act (H.R. 1185) is critical legislation that would create a comprehensive national paid leave program that allows working individuals to take time off to address and meet serious health and caregiving needs. Hundreds of national and state organizations have signed on to a coalition letter supporting the FAMILY Act and urging swift action, and we encourage you to join us.
If your local association is already a signatory on the letter but would like to opt out, please email Pam Yuen at pyuen@ywca.org by Tuesday, November 12th at noon ET. If your local association is not already listed and would like to join, please complete this form by the above deadline. Thank you in advance for your support of the FAMILY Act! |
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Financial Sustainability Cohort: Last Call for Applications
Applications are being accepted until November 15th for the Financial Sustainability Cohort, facilitated by Spectrum Nonprofit Consulting. This cohort will engage a select number of local associations through virtual and in-person sessions focused on financial leadership and management. There will also be one-on-one coaching available during the program. In-person sessions provide cross network learning and the chance to cultivate valuable relationships among associations. The cohort will meet monthly between March and June of 2020, which include two mandatory in-person sessions. Travel stipends are available for eligible associations. To learn more details about the program and complete the online application please visit the Financial Sustainability Cohort Informational Page. |
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YWCA Leads a National Day of Action for the Violence Against Women Act
On Thursday, YWCA USA, local associations, and coalition partners across the country led a National Day of Action urging the Senate to reauthorize the Violence Against Women Act by passing H.R. 1585. The advocacy efforts resulted in over 100 email and phone messages to Senators in just under 30 states as well as hundreds of messages on social media.
The Violence Against Women Act is critical, lifesaving legislation that maintains the safety, resources, and protections critical to all survivors, particularly women of color and other marginalized communities. It’s not too late to take action —- join us and tell your Senator to pass H.R. 1585 today! |
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YWCA 101 Webinar
Register now for YWCA 101 on Tuesday, November 12th at 2 p.m. ET. This webinar is an opportunity for local association staff and board members to learn all about YWCA in just one hour. Topics include: our rich history and legacy, Mission Impact Framework, our national scale and reach, 2019 initiatives including highlights of our new Strategic Business Plan, World YWCA, upcoming events, qualities associated with highly successful associations, and resources and tools available to support local association leaders. |
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DACA Heads to the Supreme Court
This Tuesday, November 12th, the Supreme Court will hear oral arguments on Department of Homeland Security, et al. v. Regents of the University of California, et al. — the legal case on the decision to end the Deferred Action for Childhood Arrivals (DACA) policy.
The decision in this case will determine the fate of thousands of immigrants and immigrant families across the country. This Tuesday, we will stand with DACA recipients and our partners working on immigration, and we encourage you to join us in advocating for immigrant communities and families. You can find local community events here. |
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Governance Fundamentals Webinar
Register now for our upcoming Governance 101 webinar on Thursday, November 14th at 2 p.m. ET. Strong governance and a positive board/CEO partnership are important characteristics of highly successful local associations. Local association board members and CEOs/EDs are encouraged to attend. This one-hour webinar will cover volunteer governance in the nonprofit sector, the legal duties of board members, 10 key roles and responsibilities of board members, questions board members should ask, resources available, and more. |
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YWCA Employment Opportunities
Make sure to check out the YWCA employment opportunities listed on our jobs center.
YWCA ED/CEO opening:
YWCA Orange County (CA) |
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Important Dates
- November 12: DACA Oral Arguments in the Supreme Court
- November 12: YWCA 101 Webinar
- November 13: #YWomenCount Webinar - Register here
- November 13-19: Transgender Awareness Week
- November 14: Governance 101 Webinar
- November 20: Latina Equal Pay Day
- November 25: International Day for the Elimination of Violence Against Women
- December 10: Census Webinar: Get Out the Count - Register here
- January 8: #YWomenCount National Launch
- January 20: Stand Against Racism: Campaign Launch
- April 23 – 26: Stand Against Racism
Questions about what you read today? Contact communications@ywca.org.
Be sure to follow YWCA USA on Facebook, Twitter, Instagram and LinkedIn. Be sure to follow YWCA USA on Facebook, Twitter, Instagram and LinkedIn. |
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YWCONNECT AGENDA
November 7, 2019
Welcome and Overview
Alejandra Y. Castillo, YWCA USA CEO
Update from Public Policy & Advocacy
Catherine Beane, VP of PPA
a. 2019 Week Without Violence Re-cap
b. 2020 Civic Engagement and Voter Participation Strategy
c. What Women Want and Why Women Vote – December 12, 2019 Release
d. 2020 Stand Against Racism
e. YWCA Census 2020 Engagement- Natalie Cone, Manager of State Advocacy & Civic Engagement
Update from Member Services
Rebecca Hines, VP of Member Services
a. Leadership Academy Update
b. Strategic Business Plan
i. Implementation Priority Task Force Work
ii. Membership Agreements, Trademark Agreements, and Reciprocity Agreements to Local Associations by mid-January
c. Gender Neutral Task Force
d. Capacity Building & Financial Sustainability Cohort
e. Geo-Networking Meetings
Update from Development
Tycely Williams, VP of Development
a. McDonald’s and Coca Cola Sponsorship
b. Best Buy cohort – metrics to celebrate #students in tech and # women started a business, listening tours
c. Google Engagement and Partnership
Update from Marketing & Communication
Nancy Yasharoff, VP of Marketing & Communications
a. Crisis Public Relations
b. Communication’s emails/office hours
c. Earned media
d. Developing Tool kits
e. YWCA Brand Awareness Campaign- Kelly Carey, GMMB
f. Brand Story in Action- Dr. Mary Kate Andris, CEO YWCA Hampton Roads
Operations and Finance
Elisha Rhodes, VP of Finance & Operations
a. YWCA World Council Conference- Johannesburg, South Africa
b. Cyber Security and Phishing
c. Leadership and Capacity Building Institute June 16 – 21st in Chicago, IL
Meet our new YWCA USA Team Members
Alejandra Y. Castillo, YWCA USA CEO
· Deborah Baldwin, Digital Media Specialist
· Gessie Belizaire, Development Associate
· Sophia Clarke, Communications Associate
· Kendal Edwards, Operations Assistant
· Pam Yuen, Government Relations Manager
Launch of YWCA University
Donte Hilliard, Director Mission Impact
a. YWCA University – 101 starts today! |